THE MATTERHORN SKI LODGE
The Matterhorn is a ski lodge concept set to be located in the town of Zermatt, Switzerland. The idea is to bring the luxury feel of high end ski resorts to a more affordable price point, ideal for younger individuals who want to elevate their travel experience without breaking the bank.
The matterhorn Branding
Inspired by the angles of the Matterhorn mountain itself, I wanted to honor the part of the Alps the lodge was named after in the logo. While keeping the luxury aesthetic in mind, I opted for sleek lines and sharp edges creating an abstract mountain range above the text. For typography, I looked for serif fonts to bring a more elevated look to the logo.
In addition to just creating a beautiful looking logo, I made sure the logo could be used in black and white, any color of the brand palette, as well as knocked out from a colored background. As you will see below, this ensures the logo can be used in many applications across the branding.
The secondary logo or logo mark, which is featured on many of the apparel items, is derived from the primary logo seen above. You will see below the mark in grayscale, color, and knocked out of a colored background.
The color palette brings together that feeling of warmth you get while staying in a lodge, with the iciness of the winter elements. I chose to go with a three color palette, which I named “Matterhorn Maroon”, “Glacier Teal”, “Fresh Powder” and “Black Diamond”, inspired by skiing and the area of Switzerland the lodge is located in.
Final designs
Taking the entirety of the Matterhorn brand into consideration, I created various elements that are key to hospitality management such as room key holders, employee attire dining ware for complementary resort breakfast, and more.
Winter and ski related apparel were designed to be sold in an on site gift shop, much like many resorts I researched for this project have. I focused on intricate patterns and incorporating color into these designs, as common ski apparel is more lively than solid.
I also focused on supplementary aspects of the lodge, such as ski passes to local mountains through the resort, a shuttle to take you from the lodge to the slopes, and a social media presence to promote the lodge to potential customers.
PROMOTIONAL VIDEO
Using footage from Adobe Stock and elements of the Matterhorn branding, I created a short promotional video in Premiere Pro. This video could be played as a TV commercial, in waiting rooms, travel agencies, or other places the target audience would frequent.